Nice to meet you!

ABOUT ME

Hello, I am Emma.

I am passionate about crafting strategies that combine creativity and business, to help companies stand out - while always striving to incorporate sustainable and design-driven thinking in everything I do. With a background in Media & Communication, I’m currently pursuing a Master in Management at ESCP Business School, to sharpen my consulting and business skills.

Originally from Munich, I acquired my Bachelor in Vienna, then started my Master journey in Paris and will soon make my way to Berlin. I am excited to explore new opportunities - especially interested in everything connected to entrepreneurship and innovation.

I’ve worked on advertising campaigns, digital transformation projects, and branding strategies. I also gained some consulting experience through university, exploring how AI can be leveraged for sustainable business innovation. Whether crafting compelling brand narratives, driving innovation, or building sustainable solutions, I love pushing boundaries and collaborating with people who challenge the status quo. Never felt at home at a 9 to 5 job.

Outside of work - design, cooking and photography inspire me (feel free to share your favorite recipes / exhibitions / design projects with me).

Always curious and looking for new adventures & challenges.

I love to meet inspiring people - let’s talk!

Hello, I am Emma.

Outside of work - design, cooking and photography inspire me (feel free to share your favorite recipes / exhibitions / design projects with me).

Always curious and looking for new adventures & challenges.

I love to meet inspiring people - let’s talk!

Hello, I am Emma.

Outside of work - design, cooking and photography inspire me (feel free to share your favorite recipes / exhibitions / design projects with me).

Always curious and looking for new adventures & challenges.

I love to meet inspiring people - let’s talk!

Hello, I am Emma.

Outside of work - design, cooking and photography inspire me (feel free to share your favorite recipes / exhibitions / design projects with me).

Always curious and looking for new adventures & challenges.

I love to meet inspiring people - let’s talk!

WORK EXPERIENCE

MERLICEK & PARTNER

Account Management + Brand Strategy

Oct 22 - Feb 24

Vienna, Austria

MERLICEK & PARTNER

Account Management

+ Brand Strategy

Oct 22 - Feb 24

Vienna, Austria

MERLICEK & PARTNER

Account Management + Brand Strategy

Oct 22 - Feb 24

Vienna, Austria

MERLICEK & PARTNER

Account Management + Brand Strategy

Oct 22 - Feb 24

Vienna, Austria

WE LOVE PR

Public Relations Intern

Jul 22 – Oct 22

Munich, Germany

WE LOVE PR

Public Relations Intern

Jul 22 – Oct 22

Munich, Germany

WE LOVE PR

Public Relations Intern

Jul 22 – Oct 22

Munich, Germany

WE LOVE PR

Public Relations Intern

Jul 22 – Oct 22

Munich, Germany

SCHLAWEANA

Marketing Intern

Apr 22 – Jul 22

Vienna, Austria

SCHLAWEANA

Marketing Intern

Apr 22 – Jul 22

Vienna, Austria

SCHLAWEANA

Marketing Intern

Apr 22 – Jul 22

Vienna, Austria

SCHLAWEANA

Marketing Intern

Apr 22 – Jul 22

Vienna, Austria

FINANCIAL MARKET AUTHORITY

Corporate Communications Intern

Feb 22

Vienna, Austria

FINANCIAL MARKET AUTHORITY

Corporate

Communications Intern

Feb 22

Vienna, Austria

FINANCIAL MARKET AUTHORITY

Corporate Communications Intern

Feb 22

Vienna, Austria

FINANCIAL MARKET AUTHORITY

Corporate Communications Intern

Feb 22

Vienna, Austria

PICTURE SERVICE

Project Manager + Photography Assistant

Oct 19 – Jul 20

Munich, Germany

PICTURE SERVICE

Project Manager + Photography Assistant

Oct 19 – Jul 20

Munich, Germany

PICTURE SERVICE

Project Manager + Photography Assistant

Oct 19 – Jul 20

Munich, Germany

PICTURE SERVICE

Project Manager + Photography Assistant

Oct 19 – Jul 20

Munich, Germany

COGNOSTICS (CLOUDFLIGHT)

UX/UI Design + Consulting Intern

Feb 20 – Apr 20

Munich, Germany

COGNOSTICS

(now CLOUDFLIGHT)

UX/UI Design +

Consulting Intern

Feb 20 – Apr 20

Munich, Germany

COGNOSTICS (CLOUDFLIGHT)

UX/UI Design + Consulting Intern

Feb 20 – Apr 20

Munich, Germany

COGNOSTICS (CLOUDFLIGHT)

UX/UI Design + Consulting Intern

Feb 20 – Apr 20

Munich, Germany

BLOOM

Marketing Intern

Apr 15

Munich, Germany

BLOOM

Marketing Intern

Apr 15

Munich, Germany

BLOOM

Marketing Intern

Apr 15

Munich, Germany

BLOOM

Marketing Intern

Apr 15

Munich, Germany

EDUCATION

ESCP Business School

Master in Management

2024 - 2026

Paris, France

ESCP Business School

Master in Management

2024 - 2026

Paris, France

ESCP Business School

Master in Management

2024 - 2026

Paris, France

ESCP Business School

Master in Management

2024 - 2026

Paris, France

University of Vienna

Bachelor in Media and Communication Sciences

2020 - 2024

Vienna, Austria

University of Vienna

Bachelor in Media and Communication Sciences

2020 - 2024

Vienna, Austria

University of Vienna

Bachelor in Media and Communication Sciences

2020 - 2024

Vienna, Austria

University of Vienna

Bachelor in Media and Communication Sciences

2020 - 2024

Vienna, Austria

Fond du Lac High School

Parlamentarisches-Patenschafts-Programm Scholarship

2016 - 2017

Fond du Lac, WI, USA

Fond du Lac High School

Parlamentarisches Patenschafts

Programm Scholarship

2016 - 2017

Fond du Lac, USA

Fond du Lac High School

Parlamentarisches-Patenschafts-Programm Scholarship

2016 - 2017

Fond du Lac, WI, USA

Fond du Lac High School

Parlamentarisches-Patenschafts-Programm Scholarship

2016 - 2017

Fond du Lac, WI, USA

Erasmus Grasser Gymnasium

German Abitur - High School Diploma

2010 - 2019

Munich, Germany

Erasmus Grasser Gymnasium

German Abitur - High School Diploma

2010 - 2019

Munich, Germany

Erasmus Grasser Gymnasium

German Abitur - High School Diploma

2010 - 2019

Munich, Germany

Erasmus Grasser Gymnasium

German Abitur - High School Diploma

2010 - 2019

Munich, Germany

PROJECTS

LVMH FRAGRANCE BRANDS

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

ACCENTURE FRANCE

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

ABOUT ME

WORK EXPERIENCE

EDUCATION

PROJECTS

LVMH FRAGRANCE BRANDS

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.More about the project

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.More about the project

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.More about the project

As part of my Advanced Management course in Corporate Entrepreneurship, I collaborated with Givenchy (LVMH Fragrance Brands) on a strategic innovation project aimed at unlocking new value in the luxury fragrance market.

Applying design thinking, effectuation and lean startup principles we tackled the challenge of designing emotionally resonant brand experiences for a new generation of consumers.

At the intersection of creativity, strategy, and innovation, we developed an experiential activation concept grounded in consumer insights, brand positioning, and long-term market trends—balancing entrepreneurial thinking with corporate constraints.

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.More about the project

ACCENTURE FRANCE

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.Discover GAIA - Generative AI Impact Assessment

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.Discover GAIA - Generative AI Impact Assessment

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.Discover GAIA - Generative AI Impact Assessment

Currently specializing in Consulting, I’m gaining hands-on experience through an Operative Consulting Project with Accenture France, where we’re examining the evolving role of AI in the consulting industry.

One of the most rewarding aspects of this project has been deepening my understanding of AI technologies—tools I had previously used in a more surface-level way, but now approach with a much more strategic and technical perspective.

Our focus is on sustainability: we’re developing a research-based assessment tool to measure the environmental impact of AI solutions, with the goal of enabling more informed and responsible decision-making within Accenture’s consulting practices.

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.Discover GAIA - Generative AI Impact Assessment

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

This project offered first-hand experience in navigating the complexity of driving innovation within a global organization, aligning bold ideas with operational and brand realities.

More about the project

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment

It’s been a unique opportunity to bridge the gap between tech and strategy, and to contribute to innovation that aligns with long-term sustainability goals.

Discover GAIA - Generative AI Impact Assessment